Marketing Director EUROPE

Job description

VERY CHALLENGING OPPORTUNITY ON THE RENEWAL ENERGY SECTOR: Approach people is looking for a Marketing Director for all EUROPE for a company within the FOTOVOLTAIC INDUSTRY in order to take care of all the EUROPEAN MARKET (position in Zurich – Switzerland). People interested, please, send your CV to: mireia@approachpeople.com. JOB DESCRIPTION : Marketing Director for all EUROPE (Based in ZURICH - Switzerland) Our client is an internationally recognized manufacturer of mono and multi crystalline photovoltaic modules and has a long history as a solar PV pioneer. Their products provide clean and reliable solar electric power to on-grid and off-grid residential, commercial, industrial and utility scale applications around the world. The role of Marketing Director is critical to ensuring that the rapid expansion plans and and financial performance expectations of the company are fulfilled. This role is key in defining the growth strategy for a region and leading multifunctional teams through the marketing process while delivering overall customer satisfaction and business results. The role will oversee the European based Marketing Team. Key features of this role include: Essential Responsibilities Strategic Marketing: • Developing a market analysis and understanding based on Regional Marketing, Sales and Customer Demand, Industry Insight, Macro economical indicators, competitive analysis, Service needs and financial simulation • Identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business • Ensuring proper market segmentation is conducted and consequent product positioning is coherently maintained • Be the voice of local teams to Global Leadership to ensure that product strategy addresses market needs • Operational Marketing – Definition of Marketing Plan • Customer: build a strategy for collaboration with universities, industry partnering and reference sites • Competition: lead marketing intelligence processes to have up-to-date information on competitive marketing • Company: develop overall plan for executing the strategy relative to the portfolio/ segment/ products by interacting with other businesses and/ or Functional Areas • Support international marketing activities such as exhibitions, seminars, user group meetings selling tools coordination...training/ education...Promotion • Growth process and CRM toolkit knowledge gatekeeper for marketing

Job Category: Marketing / Promotion

Job Location: Zurich - Switzerland

Required Languages:

• English-Fluent
• German-Good

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